At Spark Pro Global, we believe client retention is not just a number on a report. It is the heartbeat of a healthy, growing salon. That belief was front and center during a recent industry conversation hosted by Salon Today, where Lucy Randall, COO of SparkPro Global, shared real-world strategies salons can use to build loyalty and long-term growth.
Lucy’s perspective comes straight from hands-on experience. While leading marketing initiatives at Tantrum Hair Salon, she helped design a retention system that felt thoughtful, consistent, and client-first. By pairing intentional content planning with loyalty incentives and clear communication at every touchpoint, the salon created an experience clients genuinely wanted to return to. Today, Lucy brings those same systems to life for Spark Pro Global salon partners and the virtual assistants who support them.
Retention by Design, Not by Luck
One of Lucy’s biggest takeaways is simple. Strong retention does not happen by accident. It is built on purpose.
At the center of her approach is a year-long content calendar that keeps the entire salon aligned. This includes:
- Monthly themes and promotions clients recognize and anticipate
- Loyalty rewards that support rebooking, retail sales, add-on services, and referrals
- Email and SMS campaigns that feel timely and intentional
- Social media content that reinforces the same message
- In-salon signage and team communication that bring it all together
“When clients see the same message everywhere, it feels familiar and trustworthy,” Lucy shared. “They feel connected to the salon experience, not sold to. That consistency is what drives rebooking and long-term loyalty.”
Turning Strategy Into Stability
Through Spark Pro Global, Lucy helps salon owners move away from last-minute promotions and toward proactive growth. When marketing is planned in advance and tied directly to business goals, salons experience fewer schedule gaps, stronger retail performance, and a deeper sense of community.
Her framework is clear and practical:
- Plan the year around intentional themes and goals
- Align loyalty rewards with monthly priorities
- Activate messaging across every channel, online, in-salon, and through the team
The result is a polished, predictable experience that trains clients on what to expect and makes engagement feel easy and natural.
Helping Salons Grow With Structure and Support
At Spark Pro Global, Lucy’s work focuses on giving salon owners both the strategy and the operational support to follow through. By combining structured marketing plans with virtual assistant support, salons gain the consistency needed to turn good ideas into real, measurable results.
Client retention is not just about repeat appointments. It is what fuels profitability, stability, and long-term success. And when retention is designed with intention, growth becomes a lot more sustainable and a lot more fun.
Read the full Salon Today feature here: Proven Ideas for Building a Revolving Door of Loyal Clients
Want help building a retention strategy like this? Our team at Spark helps salons implement it step by step. Click this form to get started.