In this honest and inspiring episode of Brazen and Bold, Heather sits down with Chris Sulimay, a former salon director who now works with educators, coaches, consultants, and public speakers to help them turn their message into clear, compelling content.
Why You Should Tune In
Chris shares the uncomfortable, imperfect, and real journey of stepping away from the salon world and into a new role as a content and messaging strategist. His insights are especially relevant for professionals who know they need to show up online but feel stuck on how to begin.
This episode is not just about reflection. It is a playbook for anyone ready to build their voice, refine their message, and get comfortable sharing their work publicly, even if it feels awkward at first.
Creating Content Is Still Uncomfortable for Many
Chris and Heather speak openly about the fear and resistance many professionals feel when it comes to creating content. It is not just about time or tools. It is about confidence, clarity, and consistency.
Heather explains one of her personal barriers:
“I wasn’t raised with a camera in my hand. For me, the hardest part is remembering to do it during the day. Then what? I just end up with hours of footage I will never edit.“
Chris relates to that hesitation and breaks it down further:
“I was filming stylists on my phone, staying up all night editing, ruining good footage trying to color correct. It was completely uncomfortable. But I learned because I kept going.”
The message is clear. Being uncomfortable is not a reason to stop. It is the reason to begin.
It Is Not Just Practice. It Is Practice Plus Reflection
One of the most valuable lessons Chris shares is about how progress actually happens. Showing up on camera gets easier with repetition, but real improvement happens when you pause to reflect on what worked and what did not.
“It’s not just about doing it over and over,” Chris explains. “It’s about looking at what worked, what didn’t, and making each version better. That’s how your message gets stronger.“
Focus on Your Audience, Not the Algorithm
When Heather asks which platforms professionals should focus on right now, Chris says it all depends on the person, the message, and the goal.
“I always start by asking about your audience and your outcome. That tells me where you should show up,” Chris says. “TikTok might be right for some. Facebook still works well for an audience over 45. YouTube is perfect for education. There’s no one-size-fits-all answer.”
The key is to choose the right platform for your core message and ideal audience, rather than trying to show up everywhere at once.
Highlights from This Episode
- You do not need a massive following to grow a business: Chris challenges the outdated belief that you must be internet-famous to attract clients. You can build a successful business through content or through connection. Both paths work if they are intentional.
- Consistency matters more than polish: Perfect content does not connect. Honest, consistent content does. The goal is not to impress but to relate.
- Leadership means owning your message: If you are a coach, educator, or speaker, your message is your most valuable asset. Creating content is how you build trust, visibility, and long-term impact.
- You can create without overthinking: You do not need a full production team to get started. A phone, a clear message, and a willingness to improve are enough.
Listen to the Full Episode
You can stream this episode of Brazen and Bold featuring Chris Sulimay on Apple Podcasts.
Final Thought: Your Voice Matters
Chris and Heather remind us that content is not just about visibility. It is about leadership. Your story, your message, and your point of view are worth sharing. You do not need permission to begin. You just need to start.
“You don’t need to go viral,” Chris says. “You just need to show up.”
This episode is a must-listen for any professional who wants to grow their brand, serve their audience, and build something meaningful without pretending to be someone they are not.
