At Spark, we’re lucky to work with some incredible people. Every time a client shares how our work has impacted their business, we’re reminded why we do what we do. Today, we’re shining a spotlight on Jay Williams, a leadership strategist and executive coach who came to us with a powerful vision and a growing backlog of unfinished projects.

Jay knew what he was great at. He also knew what wasn’t getting done. Instead of trying to do it all, he chose a smarter path. He partnered with Spark for virtual assistance for entrepreneurs and the results were transformative.

From “I’ll Get to It” to “It’s Done”

Jay works with top leaders and organizations to teach the art and science of executive coaching. He’s a skilled communicator with deep industry expertise. But like many entrepreneurs, he found himself juggling too many responsibilities, with not enough time to execute everything he wanted.

“There were things that I needed to get done that weren’t getting done in my business.”

Jay didn’t need more motivation. He needed support he could count on. Full-time hiring wasn’t the right option, but he still needed a capable team to move projects forward.

“I wasn’t in a situation to hire a full-time team. However, I did need a group of people who could help me accomplish some projects.”

That’s exactly where Spark stepped in.

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Not Just Tasks—A Clear, Strategic Approach

Our first priority was bringing clarity and direction to Jay’s content efforts. Before working with us, his social media presence lacked a strategy. He was posting regularly, but not purposefully.

“In the past, I was just posting with no strategy and with no real reason.”

As part of our virtual assistance model, we asked the right questions, helped Jay clarify his goals, and developed a strategy that aligned with his message and audience.

That foundation opened the door for more.

Long-Held Projects Finally Completed

Jay had been carrying around incredible ideas that had never quite made it to execution. Within just a few months, his Spark team helped him bring those ideas to life. Together, we:

  • Converted one of his books into a professionally produced audiobook
  • Launched Jay-AI, a custom-built coaching chatbot that mimics his voice and coaching style
  • Created two assessments, one for leadership and one for coaching clients
  • Developed consistent weekly planning and execution systems

This kind of virtual assistance for entrepreneurs goes far beyond admin tasks. It’s about helping leaders unlock momentum in the areas they’ve been stuck.

“Within a couple of months, we were able to convert one of my books to an audio… I needed to develop some assessments, and they were able to do one that was based on leadership or one that was based on coaching.”

A Weekly Team That Feels Like Home

Jay now meets with his Spark team every Tuesday. These meetings aren’t just productive, they’ve become something he genuinely looks forward to.

“I really, on a call, wound up with five or six people that really felt like my team.”

Each meeting begins with a shared agenda and ends with a recap of action steps and ownership. This structure gave Jay the ability to stay focused and organized while offloading execution to a capable team.

“After each call, instantly, I get notes of a summary of the conversation, what are the next steps, and who owns those next steps.”

The Spark Difference

Jay’s experience reflects what we aim to deliver for every client: real progress, thoughtful support, and a team you actually want to work with.

“I just want to give a heartfelt thank you to the team for helping me to get things done that really I’ve been thinking about for months and if not years, and we’ve been able to accomplish in just a few months.”

We’re so grateful for Jay’s trust and feedback. His success story is a reminder that the right kind of help doesn’t just lighten your load, it brings your vision to life.

Need Virtual Assistance for Your Business?

If you’re an entrepreneur, consultant, or coach sitting on ideas that deserve to see the light of day, we’re here for you.

Spark offers virtual assistance for entrepreneurs who are ready to stop spinning their wheels and start making meaningful progress. Whether you need help with strategy, content, operations, or creative projects, we’ll match you with a team you can trust.Let’s turn your backlog into momentum.  Book a free discovery call today.